How to Make The Most of Negative Keywords
In PPC advertising negative keywords are arguably as important as your regular keywords. Negative keywords ensure: You only pay for what works You’re not getting irrelevant traffic to your website...
View ArticleDealing With Life With Enhanced Campaigns
Now we’ve all had time to take in the changes from the Enhanced Campaigns, the reaction has shifted from disappointment/anger to acceptance and trying to work out the best plan of action to make the...
View ArticleSearch Engine Marketing News – February 2013
Well, what can we say about search engine marketing news this month…. you may have heard a thing or two about this little thing called ‘Enhanced Campaigns’. Enhanced campaigns has been the main talking...
View ArticlePPC Time Management Tips
Time Management is one of the skills that everyone likes to boast about on their CV’s/resumes, but once you start working in PPC that’s when your time management skills really come into their own!...
View ArticleSpring Clean Your PPC Accounts in 5 Simple Steps
It’s apparently spring (we haven’t had snow in a month so guess it must be!), so what better time to give your paid search campaigns a good ol’ spring clean?! But, “where do I start?” I hear you ask…...
View ArticleWhat Do Your Search Query Reports Say About You?!
Search Query Reports (SQR) in Google Adwords can (and should) completely shape your PPC activity. Ever wondered why one of your keywords on a phrase or broad match isn’t giving you a good clickthrough...
View ArticleA Guide To Search Query Reports (SQR’s) On Adwords
Google Adwords’ Search Query Reports, commonly known as SQR’s, are one of the most important reports to look at as PPC marketer. Here is a little guide on why they are useful, what you can (and should)...
View ArticleTop Movers Adwords Report
Google launched last week that they had rolled out a top movers report. This report, at campaign level, shows the top moving clicks and costs each week. The report shows the following: Topline...
View ArticleSearch Engine Marketing News – June 2013
Another month, another pay check, more reports and more change in the industry (of course!). Here’s what happened in the world of marketing in June 2013: Dynamic Retargeting Launched Probably the...
View ArticleIt’s Time To Get Enhanced…
So, the time that we all get to ‘enhance’ our PPC campaigns is finally upon us. All campaigns with Google Adwords that haven’t already upgraded to Enhanced Campaigns, will be automatically updated by...
View Article
More Pages to Explore .....