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How to Make The Most of Negative Keywords

In PPC advertising negative keywords are arguably as important as your regular keywords. Negative keywords ensure: You only pay for what works You’re not getting irrelevant traffic to your website...

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Dealing With Life With Enhanced Campaigns

Now we’ve all had time to take in the changes from the Enhanced Campaigns, the reaction has shifted from disappointment/anger to acceptance and trying to work out the best plan of action to make the...

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Search Engine Marketing News – February 2013

Well, what can we say about search engine marketing news this month…. you may have heard a thing or two about this little thing called ‘Enhanced Campaigns’. Enhanced campaigns has been the main talking...

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PPC Time Management Tips

Time Management is one of the skills that everyone likes to boast about on their CV’s/resumes, but once you start working in PPC that’s when your time management skills really come into their own!...

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Spring Clean Your PPC Accounts in 5 Simple Steps

It’s apparently spring (we haven’t had snow in a month so guess it must be!), so what better time to give your paid search campaigns a good ol’ spring clean?! But, “where do I start?” I hear you ask…...

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What Do Your Search Query Reports Say About You?!

Search Query Reports (SQR) in Google Adwords can (and should) completely shape your PPC activity. Ever wondered why one of your keywords on a phrase or broad match isn’t giving you a good clickthrough...

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A Guide To Search Query Reports (SQR’s) On Adwords

Google Adwords’ Search Query Reports, commonly known as SQR’s, are one of the most important reports to look at as PPC marketer. Here is a little guide on why they are useful, what you can (and should)...

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Top Movers Adwords Report

Google launched last week that they had rolled out a top movers report. This report, at campaign level, shows the top moving clicks and costs each week. The report shows the following: Topline...

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Search Engine Marketing News – June 2013

Another month, another pay check, more reports and more change in the industry (of course!). Here’s what happened in the world of marketing in June 2013: Dynamic Retargeting Launched Probably the...

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It’s Time To Get Enhanced…

So, the time that we all get to ‘enhance’ our PPC campaigns is finally upon us. All campaigns with Google Adwords that haven’t already upgraded to Enhanced Campaigns, will be automatically updated by...

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